Privacy Policy

At 3choAfrika by Eycube ("we", "us", "our"), we respect your privacy and are committed to protecting the personal data we hold about you. This Privacy Policy explains our practices regarding the collection, use, and disclosure of your information through your use of our website, the Growth Dashboard, and our associated services.

Please read this policy carefully to understand how we handle your personal information and the rights you have under applicable data protection laws.

3choAfrika is a digital growth intelligence platform and creative marketing system designed for African brands, operated by Eycube. We provide analytics, marketing strategy, and dashboard tools to help businesses measure and scale their digital presence.

We may collect and process the following categories of personal information:

• Identity Data: First name, last name, username, or similar identifiers.
• Contact Data: Billing address, email address, and telephone numbers.
• Business Data: Company name, business role, website URL, and marketing budget details.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and device identifiers.
• Usage Data: Information about how you use our website, Growth Dashboard, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

We use different methods to collect data from and about you, including through:

• Direct interactions: When you fill in forms, request an audit, subscribe to our newsletter, or contact us.
• Automated technologies: As you interact with our website, we automatically collect Technical Data about your equipment and browsing actions using cookies and similar tools.
• Third parties or publicly available sources: We may receive personal data about you from analytics providers, advertising networks, and search information providers.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To register you as a new client or dashboard user.
• To process and deliver your Growth Audit or other services.
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
• To administer and protect our business and website (including troubleshooting, data analysis, and system maintenance).
• To deliver relevant website content and advertisements to you and measure the effectiveness of the advertising we serve.

We use data analytics to improve our website, products/services, marketing, customer relationships, and experiences. We may use third-party analytics services (such as Google Analytics) to evaluate your use of the site, compile reports on activity, and provide other services relating to website activity and internet usage.

If you use our Growth Dashboard product, we will process specific performance metrics and integration data connected to your business accounts (e.g., Meta Ads, Google Ads). This data is processed strictly to provide the dashboard services to you.

Information collected via our Contact and Growth Audit forms is securely stored in our CRM system. We use this information solely to evaluate your business needs, prepare strategy proposals, and communicate with you regarding our services.

Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience when you browse and allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.

We may share your personal data with internal third parties (other entities in the Eycube group) and external third parties, such as:

• Service providers acting as processors who provide IT and system administration services.
• Professional advisers including lawyers, bankers, auditors, and insurers.
• Regulators and other authorities who require reporting of processing activities in certain circumstances.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation.

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

We may transfer, store, and process your information in countries other than your own. When we do, we ensure a similar degree of protection is afforded to it by implementing appropriate legal safeguards.

Our website and services are not intended for children under 18 years of age, and we do not knowingly collect data relating to children. If we become aware that we have collected personal data from a child, we will take steps to delete that information.

We keep our privacy policy under regular review. This version was last updated on the date stated at the top of this page. We may update this privacy notice from time to time, and any new versions will be posted on the website.

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: